10 Best Ways to Market your Hair Extension Brand
Marketing your hair extension brand is essential to getting a customer base to buy your product. You may have the best hair extensions on the market, but if no one knows about them, they are not selling. Marketing your hair extension brand will get your name out to the people who are interested in it as well as interesting people who may never have though they needed hair extensions. All businesses benefit from having increased sales and brand awareness. Marketing is what will bring the customers to you.
Luckily, there are a lot of different ways that you can market your brand. In doing so, you will build a social asset, making your brand important and necessary in the lives of your customers. Here are our ideas to market your hair extension brand:
Create a Website
Before any business can be successful in the information age, it needs a website. Your website needs to contain all of the information about your brand as well as the products you are selling or promoting. People go to websites for more information about a product or service, and you need to deliver. A website cannot be one page anymore. You will need multiple pages to look through.
For a website for a hair extension brand, you will need to provide information about what the extensions are made of, where the hair comes from, how they are dyed, colors available, where they are produced, and any other question that a consumer may wonder when it comes to hair extensions. Your website should link up to other marketing areas that you may be involved in, like Facebook or YouTube. You can embed videos on your website.
Your homepage, which should be the landing page, should have some information, be uncluttered, and easy to read. You don’t want too much on the first page. A clean design will make your website more attractive for visitors. Speaking of visitors, you can also monitor how many people are coming to your website by signing up for Google Analytics.
Our sister site Dropship Bundles offers Hair Extension Websites that already have the products, pages and are ready for customers.
SEO, or search engine optimization is essential to building up your hair extension brand. SEO is helping search engines find your website and information. If you are doing SEO well, your website will come up at the top of search engine results. You really need to be the first couple of listings in order to ensure that your website will be looked at.
In order to help your SEO, you are going to need to use keywords that apply to your website, but are also something a person would look for. For a website, someone may search for “best hair extensions” or “best hair extension brands.” The search engine will look for those words throughout websites everywhere to find that match. So putting those keywords in your website will make you more of a target for visitors.
Be warned: SEO only works under certain conditions. Your website will need to be in HTML, otherwise the search engine bots will not be able to read the content on your site. Search engines also cannot read pictures. Put descriptions under any images you are using and be specific with the words, thinking about how someone could find it. SEO is also something that you need to stay on top of. You will need to be continually watching an evolving to keep your brand’s site high in the search results.
One of our favorite SEO sites is MOZ!
Create a Blog
Another great way to get your name out there is to start a blog. The posts do not need to be long. What you would do is write about hair extensions in any way you want, as long as it is relevant to your brand. You can then post the blog entries on your website to tie them together. A blog allows you to speak to your customers on a more personal level, letting them get to know the person behind the brand. That will build a stronger sense of brand loyalty.
You will need to keep up with your blog in order to keep traffic moving to it. You can also be a guest blogger on a more popular website, maybe a beauty, hair, or style website. That will put your name out into a larger group of people, bringing them over to your own blog and website, letting them know your brand better. Also keep up with SEO for your blog too. Make sure you throw in relevant keywords to help you be discovered.
We love blogging! Another one of our other blog sites is Start a Hair Business.
Especially given the popularity of smartphones and tablets, marketing your hair extension brand on social media is necessary. Facebook and Twitter are a great way for you to share your hair extensions and promote brand loyalty through giveaways or coupons. Instagram is also another excellent social media site where you will be able to post pictures of the hair extensions and what they look like in people’s hair. Remember to stay on trend and use the appropriate hashtags to draw in more visitors. Share your posts with everyone you know on both your company’s social media pages as well as your own personal pages.
Another social media site that you should not overlook is Pinterest. People love pinning different hair ideas into their own personal boards. Why not have pins available that are of your hair extensions and how people are wearing them? And with Pinterest’s new shopping feature, you should offer to have potential customers purchase your hair extensions right from the Pinterest page.
Social media is also great for sharing other marketing that you are doing. If you are going to be at a trade show, for example, you can post your events on your Facebook and Twitter accounts for more people to see. If you upload a YouTube video, don’t forget to share it with social media.
We love when our readers share our posts! It really helps us out.
Facebook does a great job of matching their ads to the people who would be interested in the product. Going with a Facebook ad will announce your hair extensions to the people who may be interested in them. Facebook looks into location, age, gender, interests, as well as many other categories to link potential customers to your brand.
Advertising with Facebook is not free, but they do have an adjustable budget option. The more you pay for advertising, the more they will push your brand. You set the budget on how much you are willing to spend on ads and Facebook will just go up to that number, keeping the costs down. They will allow you to pick an objective as well as an estimated daily reach, which is how many people your ad could reach that day.
We often use Facebook Advertising for marketing and promotions. It works!
Affiliate marketing is when you make a commission from marketing someone else’s products when you market your own. For your hair extension brand, this means that you will be able to widen your customer base and reach people who you did not reach through your own marketing efforts alone. You can approach other businesses or brands yourself to make the connection. It is the cheapest way, but also does require more effort and time.
The other option is to sign up with an agency. They will already know where to find other companies within the world of hair extensions in order to link you up to them. Agencies are not free however, and you should confirm that the payout is going to be worth it for you. To be successful, you need to be clear about what your brand is and the type of business that would be an appropriate affiliate.
We also offer an Affiliate System for your WordPress hair extension websites!
Trade shows are a great place to market your hair extension brand. You will be bumping elbows with other hair professionals, allowing you to make contacts and bring awareness to your brand. Make sure that you bring a lot of marketing material with you to the trade show. You do not want to run out of brochures and business cards halfway through. Your website also needs to be up and running as well as your social media accounts. If people want to find you after the trade show, they need to have a way to do so.
You definitely want to talk about your product, but don’t be overly aggressive with the sales pitch. Having eye-catching material will help people come to you, but you don’t want to attack potential buyers. Ease into your marketing pitch, smile, and be very friendly and excited. You want a positive association with your brand. It would also be a good idea to wear your product. Have the hair extensions in that you are selling so you can show them off as well as demonstrate what makes them unique.
Since we are Atlanta based we always represent at the Bronner Brothers Hair Show.
Word of Mouth
You can encourage more clients to tell others about your business by offering a referral program. Put it up on your website, share it through social media. If your customer suggests a friend try out your hair extensions, then you can offer some kind of reward in exchange if the friend makes a purchase as well. That will encourage even more people to refer your hair extensions. Don’t be overly cheap with what you are giving out for referrals either. If you can hook a new customer, you will gain more long-term profit and have repeat sales that will make it worth your while.
Even if you are not up to giving out a referral reward for your hair extension brand, you should still ask customers to tell their friends about you. It is the simplest thing and just saying it will put it into someone’s brain. Make sure you have nice business cards available to hand out as well so they can remember your name and where to find your website. Word of mouth is very effective and the better your customer service is, the more wonderful things people will have to say about your brand.
Some of our top wholesale customers over at Private Label Extensions were referrals by word of mouth.
YouTube videos are a great way to demonstrate and market your product. Not only can you show how extensions work and the quality of your extensions, but you will get your business’s name out there. It is best to make a series of short videos. YouTube videos cannot be longer than 10 minutes in length anyway, but you want to keep them shorter than that anyway. If someone is looking for a tutorial or demo on hair extensions and see a long video, they are less likely to click on it to watch it if it is a long video. If you want to show something that is going to take several minutes to show, you can break it up into a series of videos, which will result in more followers.
In order to be successful with marketing on YouTube, you will need to ensure you are using the best keywords to have your videos found. Think of the keywords that people are most likely to type in, either for Google’s search engine or YouTube’s. You will want to have the title of your video also contain keywords like “hair extensions,” “best hair extensions,” “hair extension demonstration,” and so on. The description for your video should also contain keywords, pushing it farther up in the search engine results.
You can also make a little money off of videos on YouTube in addition to marketing your business. If you select the option to have your video “monetized” on YouTube, your videos will feature ads. If visitors click on an ad from your video, you will gain a little bit of income.
If you already have a following on a blog or YouTube channel, you should have no trouble finding people to go on an emailed newsletter. It doesn’t have to be often. A newsletter is a gentle nudge that your hair extension brand is still out there and they want to buy it. Maybe they need new extensions? A newsletter will keep them on the ball with it.
A newsletter can also feature any kind of sales or deals that you have going on with the brand as well as any new products or product changes that may be happening. Emailing updates to your subscribers will create retention as well as brand loyalty, since it will remind them regularly to buy new extensions.
Our favorite Email Marketing service is Atlanta based MailChimp.
Starting a hair extension business can be very profitable if you take the right steps for success. Understanding how to market your hair extension brand is vital for success. Are you ready to take your hair brand to the next level?